Environmental advocacy and responsible tourism have been core values of the company since it was founded in 1994. We define responsible tourism as the creation of holidays for travelers who care about local communities and customs. These travelers wish to help protect the environment and we strive to assist them in achieving that goal as they explore. Along with protecting nature, we aim to add value to all communities we visit and to minimize the negative effects of tourism on the environment. We believe that small group travel reduces our impact on the environment and the local communities we might visit.